CumminsRoss wins GSK brand work

by Alexandra Roach April 11 2012

Multinational pharmaceutical giant GlaxoSmithKline (GSK) has appointed independent agency CumminsRoss to handle brand work, after a competitive pitch process.

This win adds CumminsRoss to GSK’s roster.  Work for the brand commences immediately.

“GlaxoSmithKline is an amazing company and its global portfolio of brands across consumer and pharma are exceptional,” said CumminsRoss Managing Director Chris Jeffares.  “It was a rapid-fire pitch process and we had our team in place and fully operational within days, so speed has been key.”

GSK is the latest in a series of recent wins for CumminsRoss.  Others include dairy giant Fonterra, motoring website Carsguide.com.au, Deakin University and Premium Wine Brands.

“Last year was incredible from a work and growth perspective and this is another big win for us and caps off a huge start to 2012,” said Jeffares.  “We have added great new clients, brands and staff in the first few months, with eight new hires already this year.”

Jeffares told AdNews these new hires have been “across the board” of creative, digital and design.  This year has also seen CumminsRoss set up shop in Adelaide (http://www.adnews.com.au/adnews/cumminsross-to-set-up-shop-in-adelaide).  The doors to the new office opened in February.