For The Band
by AdNews
March 23 2012
Chrysler has launched a campaign for its Dodge Journey seven-seater SUV with a television spot called “For The Band”.
Created by CumminsRoss, the television spot markets the seven-seater SUV as suitable for families and “started with the insight that every time a big family goes anywhere it’s a little bit like getting a band on the road”, said CumminsRoss Executive Creative Director, Jason Ross.
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